Peeli Dori is the new genration of Hand Embroidery
Narrating the story of Indian raw aesthetics and modern lifestyle, PeeliDori is an idea to create a lifestyle that is raw, classy, sustainable and organic.
It is an example of how the two worlds (urban and the rural) can come together and form a unique existence. Every corner of this world has a story to narrate. Inspired from these stories, Peeli Dori is a contemporary brand upholding the essence of Indian traditions and skills. The handcrafted products are a thread between Indian raw living and an urban lifestyle.The idea of repainting the hidden stories is the inspiration behind the yellow window which becomes the centre focus, and then everything goes along.
Niharika Chaudhary, the creative mind behind the brand, explains “Our style can be defined as, unadulterated raw aesthetics with a contemporary language. We are using design intervention to create a lifestyle with Indian crafts, keeping aside the pre-notions related to each of them. It has an edge in terms of its perspective towards the same story of Indian heritage, which has already been narrated in a lot of other forms.”