About PEELI DORI

About Us

About Peeli Dori

Narrating the story of Indian raw aesthetics and modern lifestyle, Peeli Dori is an idea to create a lifestyle that is raw, classy, sustainable, and organic.

It is an example of how the two worlds — urban and rural — can come together and form a unique existence. Every corner of this world has a story to narrate. Inspired by these stories, Peeli Dori is a contemporary brand upholding the essence of Indian traditions and skills. The handcrafted products are a thread between Indian raw living and an urban lifestyle. The idea of repainting the hidden stories is the inspiration behind the yellow window, which becomes the centre focus, and then everything flows from there.

At Peeli Dori, sustainability is not a label — it’s our way of working. From the finest quality fabric to the final product, every step is taken with intention and respect for people and materials. We source high-quality natural fabrics from trusted local suppliers and use only organic dyes for our products. Every extra cut of fabric is thoughtfully repurposed into masks, packaging, and accessories — ensuring minimal waste and maximum purpose.

Our aim is simple: to create beautiful things responsibly. Mindful production, close collaboration with artisans, and respect for craft ensure that every Peeli Dori product carries both care and conscience.

Niharika Chaudhary, the creative mind behind the brand, explains: “Our style can be defined as unadulterated raw aesthetics with a contemporary language. We use design intervention to create a lifestyle with Indian crafts, keeping aside the preconceptions related to each of them. It has an edge in terms of perspective towards the same story of Indian heritage, which has already been narrated in many other forms.”

Our Promise

From best quality fabric to a fine product the complete process is done with zero wastage in mind. We source our fabrics from the best quality suppliers and only use organic dyes for our products. Every extra cut fabric is used for masks, packaging and other accessories.

Free Domestic Shipping

Orders over INR 10,000

Free International Shipping

Orders over INR 49,000

100% Secure

Online Shopping

Sustainable Production

Almost zero wastage

Our Team

Niharika Chaudhary

Creative Director

Niharika is the creative mind behind Peeli Dori. She leads design, concept, and storytelling — merging Indian craftsmanship with contemporary aesthetics to create soulful, sustainable collections.

Jatin Mann

Operations Manager

Jatin oversees production and logistics, ensuring each handcrafted piece moves from the artisan’s workshop to the customer with precision, quality, and efficiency.

Vijit Rathi

Technical Manager

Vijit leads the technical development and digital strategy at Peeli Dori — designing systems and tools that make creativity scalable and operations smarter.

About Us